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Moments Make Christmas at Stockland Hervey Bay
Client
Stockland Hervey Bay
3 weeks
Live Time
1 Interlike Selfie Station
Gadgets
UNIQUE PARTICIPANTS
466
SIGN UPS
25%
POST VIEWS
373,034
Set up in front of a Christmas themed door in the middle of the centre, Selfie Station enabled shoppers to take photos and instantly share directly to Stockland Hervey Bay Facebook page.
To receive their photo, customers entered their details. The link to individual photos was delivered by email and sms.
To receive their photo, customers entered their details. The link to individual photos was delivered by email and sms.
Competition ⭐
All shoppers had a chance to participate in a competition by commenting on their photos with their favourite Christmas moment. Each week a lucky winner took home $200 Centre Gift Card.
The promotion ran for 23 days with one Interlike Selfie Station.
How it works
Photo taken with themed branded overlay
Customer details entered, inc Name, Email, VIP opt in
Photo uploaded to the company Facebook page
Email and SMS with the photo link sent to each customer
Customer comments on their photo to enter the competition
Results ✨
 |  |  |  |
- 632
Photos created - 373,034
Photos impressions - 25%
VIP sign ups - 49%
Mobile numbers
Facebook Engagements
- 3,929
Likes - 433
Comments - 152
Shares
Micro Influencers
The total of 13 micro influencers are identified with a combined total of 18,465 followers.
Sentiment
Authentic brand engagement on the page through customer comments on Facebook. Photographs on social media become a forum for customers to express how the feel about the campaign and the centre as a whole.
Wrap up video
Enquire ✋
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