1. Screens with Interlike Digital Tree installed in International and Domestic terminals for a month long fundraising campaign leading up to Christmas.
2. Supporters upload their photos through Interlike enginevia Cure Cancer campaign web page. Moderation enabled, all photos approved before appearing in baubles on the Tree as well as on the campaign website.
3. To receive their themed photo, customers entered their details and agreed to Privacy Terms. An email and sms with the photo is delivered.
4. All participants earn the chance to win a trip to Bali. An entry was granted for each photo uploaded and additional entry given for a successful public share on Facebook and Instagram.