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Silverdale Shopping Centre Opening
Client
Colliers Silverdale
3 weeks
Live Time
1 Interlike Selfie Station
Gadgets
UNIQUE PARTICIPANTS
1,026
SIGN UPS
93%
POST VIEWS
151,439
Set up as it's own bright and beautiful branded space, Selfie Station enabled shoppers to take photos and instantly send it to themselves.
To receive their photo, customers entered their details including their name, last name, email, phone number (optional) and suburb.
To receive their photo, customers entered their details including their name, last name, email, phone number (optional) and suburb.
Competition ⭐
All shoppers had a chance to participate in a competition by sharing their photo publicly on Facebook or Instagram with #silverdalemallnz. Three winners took home a $1,000 Farmers Gift Card each.
Every week a new winner was announced via the Silverdale Facebook page attracting more positive engagement from local community.
Every week a new winner was announced via the Silverdale Facebook page attracting more positive engagement from local community.
The promotion ran for 23 days with one Interlike Selfie Station and was supported by brand ambassadors for the first 3 days and following weekends.
How it works
Free photos for all customers visiting Silverdale Shopping centre during the first 3 weeks
Customers choose from one of four branded photo frames and take photo
Customers enter their details to receive the photo and agree to the terms
Branded email with the photo sent and participants can enter a competition by sharing their photo
Photo shared to customer's personal Instagram account with preset text and #tags
Results ✨
 |  |  |  |
- 1,125
Photos created - 151,439
Photos impressions - 93%
VIP sign ups - 427
Mobile numbers
Engagements
Facebook
- 450
Shares - 1,170
Comments - 10,350
Likes
Instagram
- 15
Shares - 20
Comments - 539
Likes
Micro Influencers
Analysis via Micro Influencer Interlike plug in has identified 12 micro influencers with 51,300 joined reach.
Additional Customer Insight
Being a new shopping centre, it was important for the marketing team to understand the catchment of the customers . Top five locations have been identified as part of Interlike report.
Sentiment
Authentic brand engagement on the page through customer comments on Facebook. Photographs on social media become a forum for customers to express how the feel about the campaign and the centre as a whole.
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