Taking photos with Santa in a local shopping centre is one of the staple Christmas activities. Often it's a family tradition with a Santa photo done year after year. It's wonderful to see a retail environment turned into a happy family place.
Santa set gets busy, sometimes with a long queue and always a wait for prints. An Interlike Selfie Station
with a free photo competition is proven to be a great addition in this activity.
- Customers get a digital Christmas photo while they wait
- Photos are shared on Facebook, so all the distant family and friends can engage
- Everyone can get into a draw to win something from the centre
- Customers have an option to opt in to the centre's newsletter
The Selfie Station doesn't compete with the Santa set photos. Families still want their annual professional photo with a print. But it complements it greatly. And the marketing teams benefit by collecting customer data and securing unique content featuring customers. The result is great brand awareness during the peak season.
Easy to deploy, always on the Selfie Station takes up very little room and adds a huge value to customer experience.