September Issue - New Fashion Season Inspo
Compiled by Clinton Tudor
Fashion is about creativity and self expression. We love seeing brands using in unique ways. Overlays can be so much more than a photo frame and the gadgets themselves can be turned into a fashion statement. Here are some of our fave examples.
MG Motors x Stolen Girlfriends Club at NZFW19
MG Motors struck a strategic partnership with a high end fashion label Stolen Girlfriend Club and used for a Fashion Week event to engage with customers. It was all about #MGSTREETSTYLE. The booth cover was spray painted black with red lights inside to connect it with the 'Stolen Romantics' collection. High fashion twist on the photo frame works as it features the pattern well known by the Stolen label followers and has subtle neon detail around the date. With this edgy design, the brand even got away with a huge #tag on top of the photos. Perfect combination of branding and style.
Raymond Weil New Collection Launch
What can be more fashion then an editorial in a magazine? This was a very clever use of campaign images. An overlay in turned each guest photo into their own magazine spread.
Fashion for Your Face by Sportsgirl Australia
Creative use of brand colours and line by sight feature of When customers take photos of themselves they can see the overlay and line it up to create an interesting image. This photo booth itself is quite a unique in store customer experience complete with a fan, music and a professional beauty light.
H&M launch in New Zealand VIP Opening
VIPs first look at H&M called for a something that accentuated the elegant interior design of the store. One piece beauty light attached to a store mirror column with did just that. The result is an illusion of floating over column mirrors right on the showroom floor. 3 Mirror Selfie Stations were strategically located upstairs and downstairs to capture stylish and fun moving animations of Influencers.
Triumph & Disaster Man's Beauty Brand at Fashion Week
fashion doesn't always have to be about taking yourself seriously. Triumph and Disaster -
a challenger male grooming brand wanted to inject some humour to communicate their quirky positioning at the New Zealand Fashion Week. Introducing 4 new styles from the book of anti fashion: 'toothache' 'headache' 'hangover' and 'stiff neck' poses to keep customers busy during a hand cream sampling session. The creative raised a few eyebrows and found a way to easily engage the male as well as female audiences.
Clinique in Store Nationwide Activation for #FaceForward
Clinique, trusted prestige beauty brand producing quality Skincare and Makeup worked with on below the line component of the #FaceForward campaign. Creating a gadget that organically fitted in the retail environment was the key. Taking photos with this custom beauty was a natural continuation for customers that were getting their makeovers and sampled products at the Clinique beauty stations. The overlay and black and white soft filter made every photo look like part of the above the line campaign. It brought #FaceForward experience to the everyday people in the retail environment and achieve deeper brand connection with their customers.
Schwarzkopf Beauty Bar at Fashion Week
Getting made up and looking fabulous is one of the best parts of attending a fashion week event. Schwarzkopf set up a beauty bar providing free make overs to all visitors. Professional hair dressers made everyone feel like a model and captured the moment perfectly with the beauty mirror overlay.
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