A Club House for the Fans
To celebrate the ANZAC commemorative players jersey Canterbury of NZ created a club house for fans to immerse themselves in the history of the most iconic clothing brand in the game. Interlike extended the physical activity into instant digital content for Canterbury of NZ Facebook page via Interlike App where the online conversation with fans continued.
We successfully posted 235 instantly branded photos of fans who magically appeared wearing the jersey and posing with their favourite players thanks to Interlike App. Check the Official Facebook page for the full media set. The results followed - great organic reach from engagement. Here is the report summary.
In addition to content instantly posted to Facebook Interlike app also printed 4x6 glossy prints for fans to ready to take home.
Our cost effective easy to deploy solution captured fans attention met on clients objectives and delivered high value fan centric content circulated both hard copy and digital making a real impact and lasting result measured long after game day.
«We couldn't have predicted how well the activation was received; we had queues out the door and the activation formed a vital part of our larger game day presence. The result was an engaged and entertained fanbase which only served to strengthen the relationship with one of our partners»
Canterbury New Zealand
Licensing & Sponsorship Account Manager
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