Clinique, trusted prestige beauty brand producing quality Skincare and Makeup worked with Interlike on below the line component of the #FaceForward campaign. The main objective was to bring the campaign experience to the everyday people in the retail environment and achieve deeper brand connection with their customers. View full blog here
The campaign allowed customers to become ambassadors and also share their photo with their peers. People today do not engage with brands if they are not interested in them. They want authentic connection or none at all. Clinique tapped into something that was really important to their customers. It empowered young women to love themselves and share their feelings on Clinique's brand page. From this case study, we saw just how powerful personal connection is with consumers and why this should be a priority for marketing managers.